Consider Youtube to be one in our Marketing Radar!
While Facebook tends to be our first love as social media marketers, have you taken a closer look at YouTube recently? On Oct. 30th, Mark Zuckerberg revealed that while Facebook’s Watch “is now growing very quickly, we’re well behind YouTube and still working to make this a unique people-centric experience.”
Check this out: YT has 1.9 billion monthly users. And they watch more more than a billion hours of video every day. Yes, you read that right. It may be time to take a closer look at this Google-owned property.
I have a solution. Keep reading…
- Option 1: Start creating longer videos for this property.
- Option 2: Advertise to people who watch on the platform.
- Option 3: Do both.
Now, if you’re like me, you might have overlooked all that this platform has going for it. Maybe you need some professional guidance?
Here’s the good news.
If you plan to attend the Social Media Marketing World 2019, there will be lots of speakers that are industry’s leading professional.
For example, Sunny Lenarduzzi will be leading a workshop on generating leads and sales with video. Justin Brown heads up a workshop on creating high quality work with your smartphone. Derral Eves and Tim Schmoyer will each be teaching on growing a channel and optimizing your videos for search.
If you need to brush up on your video creation skills? Amy Landino, Roberto Blake, Steve Dotto, Zach King, and Owen Hemsath leading sessions on this.
So if you know YouTube needs to be a bigger part of your 2019 plans, this just might be the direction you need.