The Sante Barley Story
How Barley Became Sante’s Green Pasture?
The grass was always greener on the other side, but not for Sante Barley.
First Attempt at the Network Marketing Business
- The owners experienced the building and running of a Network marketing company.
- In the midst of questions and doubts, identified their commitment “To Help People…”
Sante International was born…
A group of veteran direct selling professionals formed Santé International to offer pure organic barley-based health and wellness products and a stable networking business opportunity for its distributors, or business owners. The Santé Barley brand was launched in the Philippine market.
Negotiations between Santé International management and owners of farms of Canterbury Plains of New Zealand commenced for the latter to become the company’s regular source of barley grass.
Information technology company Big League Enterprise was established to oversee and manage the online accounts of Santé Barley product distributors. The system monitors the distributors’ commissions and payouts, among others.
Santé International’s partnership with BioGro-certified New Zealand farms was successfully sealed.
YEAR 2009 – 2010
Personal testimonies on the health benefits of Sante Barley came flooding in. Sales skyrocketed and Santé International scrambled to keep up with the demand. Branches tripled in number within a year, while the business owners started earning beyond their expectations.
Santé International experienced rapid growth. From hundreds of kilos of barley grass, the company began to import 50 tons, or around 50,000 kilos, of barley grass a year.
The company introduced Fusion Coffee as an addition to Sante’s Health Beverage and Snack Series. Santé International introduced its Bath & Body and Intimate Care Series with the launch of C’est Bon anti-aging soap.
Filipino television personality Kim Atienza was tapped to become Santé Barley’s product ambassador.
CEO Joey Marcelo, a triathlon enthusiast, created Sante’ Barley’s own triathlon team dubbed as Santé Barley Triteam in line with the company’s mission to help people lead healthier lives.
Choco Barley was added to Health Beverage and Snack series.
Santé International continued to experience rapid ascent and growing demand for Santé Barley products here and abroad. Franchising requests from abroad flooded the company. With its myriad of health benefits, Green Tea L-Carnitine was launched under Health Beverage and Snack Series.
The construction of Santé’s Head Office and the Santé IMPACT System, a combined sports rehab and fitness center, began at Eton Cyberpod in Ortigas,
Sante’ International’s headquarters. Santé International also opened a regional office in Davao City to cater to the business owners and product users in Mindanao.
Santé International collaborated with a Singaporean company to build the Santé brand. During the collaboration, the Santé Barley logo was standardized; values were identified; and a meaningful yet easy-to-remember mission statement was formalized.
Integrative medicine clinic Santé Wellness Centre, a subsidiary of Santé International, was born to provide holistic and alternative approach to healing.
Santé International unveiled its toothbrush product.
Introduced Moments (liner and napkin) to add to Santé’s Bath & Body and Intimate Care Series
Santé International launched its Project X with the Santé Luxury Yacht where business owners can cruise along Manila and experience the high life.
Santé Impact System (SImS) was officially launched as part of the Sante Health & Fitness Inc.
The company formally launched FibrEnergy, a powdered snack with barley, chia, and oats mix. With the growing demand, Santé International constructed another regional office, this time in Cebu City, to cater to more business owners and product users.
With the global market as its benchmark, Santé International joined the premier Direct Selling Mastermind Event, a prestigious annual direct selling and network marketing conference in the United States.
Santé International penetrated the UAE market, offering organic wellness products and rewarding business opportunity to Filipinos and UAE locals alike.
The company’s UAE branches are located in the emirates of Dubai and Sharjah.
Fresh and Clean Toothpaste was launched under Santé Barley’s Oral Care Series.
Sante’s CEO, Joey Marcelo, was invited to speak in the esteemed Mastermind Event held in Florida, USA.
Santé International celebrated its 10th year. The company held a soft launch of its Hong Kong and Singapore branches.
Santé International now runs 100 branches, with over 100,000 registered business owners in the Philippines, the UAE, Hong Kong, and Nigeria. The numbers are rapidly growing. It launched new products, namely Pure Barley Premium, Boost Coffee, and Soleil.
The packaging design of its toothbrush product was redesigned to reflect the Santé Barley brand. The company introduced Daily-C to its roster of Nutraceuticals
The company partnered with Ayala Land to build the 600-square-meter Santé Fitness Lab @ Vermosa Sports Hub in Cavite. Once again, CEO Joey Marcelo was invited to the Mastermind Event, this time as one of its panelists.
Launch of Sante Singapore, Nigeria, Bahrain, Qatar and Cyprus
Today, the grass is greener at Sante Barley…
The first 5 of Sante – The Barley Authority
- Jesus Joey T Marcelo – Chief Executive Officer
- Eric S Maranan – Chief Financial Officer
- Paul G Caluag – Chief Operating Officer
- Minerva A Carag – Chief products Research & Development Officer
- Kitkat Cruz-Diestro – Chief marketing Officer